Website and signups

Your newsletter's website

Each newsletter has a public website: a home page with your issues and a signup form, a page for each issue, and an author page with your bio and photo. It's on for new newsletters and goes live after your first issue. It stays online while your account has a plan.

Its description, social links, author bio and photo are in the Website section of the newsletter's settings, where you can also turn it off. Search engines get a sitemap of your issues, and each page has its own picture for when it's shared.

Its fonts, colors and shapes are your newsletter's theme, the same as in your emails. Design and themes

Issue pages

Every issue you send gets a page at /p/ followed by its slug, made from the subject. Change the slug in the send step's Web page row before it goes out, or later from the campaign's page. There you can also pin an issue: pinned issues lead the home page, in its Featured row.

How people sign up

• On your website: the signup form on the home page, and a popup on issue pages that opens once the reader is into the issue. Closed, it stays away for two weeks.
• On your own site: paste the form from Form for your site, in the newsletter's settings. A signup form on your own site
• From your own code: create an API key with the signups only level on the API keys page, then sign people up with one request each. That key can only add contacts, so it's safe in your website's code. See add a contact in the API reference.
• By hand or from a file: on the Contacts page. Contacts

With confirmed opt-in on, a new signup gets the confirmation email and joins once they click its button. Otherwise they join at once and get your welcome email, if it's on. Typos like gmial.com, spam traps, domains that can't receive email and addresses known to bounce are refused at the form, with a suggestion when the address looks misspelled. The form also checks that a real browser sent it.

A signup form on your own site

Turn on Form for your site in the newsletter's settings, save, then copy one of its two codes to the spot on your site where the form goes:

• Script: the form in your newsletter's theme. It says what happened without leaving the page, and what you change in its settings reaches your site on its own.
• HTML: a plain form that works without JavaScript and takes your site's font. It lands on a page that says what happened, with a link back to your site. Copy it again after you change its text or layout. It's off while your sites are listed.

Inline is the email field and its button alone. Card puts them in a box under a headline and a line of text: they start as your newsletter's name and description, and follow them until you write your own. Clear one to hide it. Turn on First name to ask for it above the email, so {{first_name}} can greet new readers; they can leave it empty.

Where to paste it:

• WordPress: a Custom HTML block.
• Webflow: an Embed element.
• Framer: an Embed component with HTML.
• Squarespace: a Code block.
• Wix: Embed code, then Embed HTML.
• Ghost: an HTML card.
• Carrd: an Embed element set to Code.
• Any other site: wherever it lets you add HTML.

Signups there follow the newsletter's confirmed opt-in and welcome email, like your website's form. In your contacts, their source is Form on your site, with the site's address, so a segment can pick them.

So that a script can't sign up strangers, the form has a field only bots fill in, waits a moment after the page loads, checks that a real browser sent the script form and takes 5 signups per visitor every 10 minutes and 3 per address a day, whichever newsletters ask. Past 300 signups in 10 minutes, or 20 from the HTML form, it refuses new ones until they slow down, and you get an alert. Someone who unsubscribed confirms their address before they're back, even with confirmed opt-in off.

List your sites under Where it works and browsers only show the form there. Only the script works then, since a plain form can't prove which site it's on. The list keeps the form off other sites; the checks above stop scripts.

Unsubscribing

Every email has an unsubscribe link in its footer and the one-click unsubscribe Gmail and Yahoo show next to the sender. Either one unsubscribes the reader at once: only signing up again, or a resubscribe they ask you for, brings them back.